Subscription renewals + new routes. Both run themselves.
Pest control is a subscription business pretending to be service work. We treat it that way — renewals on autopilot, new-route booking aware of route density, and review velocity that compounds quarter over quarter.
Five ways the phone becomes a leak.
The problems every pest control operator we talk to reports inside the first 30 seconds.
- 01
Quarterly subscription customers cancel after missing one service
- 02
New-customer onboarding is the same SMS template for everyone
- 03
Route density ignored when booking new accounts (driving across town for one job)
- 04
Reviews silent except after termite emergencies (negatively biased)
- 05
GBP profile shows old phone number, wrong service area
After 30 days of the system running.
Measured across live operator accounts in this trade.
How we run it in your shop.
Every step is configured during the 48-hour activation. You do none of it. The system runs the same way on day 200 as day 1.
- 01Step
Subscription save flow
If a quarterly customer misses a service, automated save sequence kicks in — reschedule link, then loyalty discount, then escalation to office.
- 02Step
Route-density-aware booking
New-customer booking checks the address against existing routes. If on-route, books at standard pricing. If off-route, offers 'next available route day' instead of off-route premium.
- 03Step
Quarterly nurture cadence
Active subscribers get tip emails between visits — seasonal pest activity, prep tips, refer-a-neighbor nudges.
- 04Step
Pest-type-specific review requests
Different review templates for general pest, termite, mosquito, rodent. Routes by job type.
- 05Step
Service-area GBP optimization
Service-area landing pages for each city you cover. Weekly GBP posts targeting seasonal pest cycles in those cities.
Questions filed by Pest Control operators.
- 01
Does it integrate with PestPac or FieldRoutes?
Yes — native PestPac integration, FieldRoutes via Zapier or API. Most operators keep their dispatch software and use us for inbound + automation.
- 02
Can it handle pre-construction or commercial pest contracts?
Yes — separate pipeline for commercial w/ longer cycle, multi-contact, and contract milestones (pre-treatment, slab, post-construction).
- 03
How does it handle bait-station service vs. visit-based pricing?
Custom fields per account, with billing logic that supports per-station, flat-rate, or hybrid pricing models.